Wake County launches campaign to highlight the critical importance of water access

In the aftermath of natural disasters like Hurricane Helene, which devastated western North Carolina and left communities without essential resources, the vital role of reliable water access is undeniable. Thousands across the region still struggle daily without reliable water sources, underscoring the urgent need for increased awareness and action.

“These disastrous events show us how important it is to manage our water wisely,” said Shinica Thomas, chair, Wake County Board of Commissioners. “That's why we're developing a 50-year One Water plan to secure our water supply while promoting equitable access to clean water. These efforts go hand in hand, and we encourage everyone to join the conversation. Whether through small conservation steps or engaging with the One Water project, every resident can help protect our water for future generations.”

To raise awareness, Wake County joins the nationwide Imagine a Day Without Water on Oct. 17. This event highlights the essential role water plays in our daily lives. Now in its 10th year, this event has grown into a national movement, raising awareness about the need for sustainable water management.

Wake County is launching a series of interviews and a social media campaign focused on the value of water. Over the next few days, the Wake County One Water team will share stories from professionals across the community, such as educators, farmers, students and business owners on why water is important and how they contribute to water conservation efforts. These stories will be shared on the County’s website and social media channels.

Wake County is working with the community to develop a countywide One Water Plan. The 50-year One Water Plan integrates all water planning (water supply, wastewater treatment, stormwater and flood management, and groundwater protection) with County and municipal development and transportation planning. This One Water Plan aims to equitably support all aspects of our growing population and preserves our limited natural resources. Wake County and its municipal partners are providing strong leadership in water resources through collaborations like the Wake County Water Partnership. Collaboration and partnerships help increase community resilience and support long-term sustainability of our water resources.

Wake County, with a population of around 1.1 million, is growing fast, and in the next 10 years over 250,000 more people are expected to live here. Most residents, about 950,000, get their water from Falls Lake and Jordan Lake, while around 90,000 people rely on private wells. Another 90,000 homes and businesses use septic systems to handle wastewater.

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